Where’s the Blog, BigCommerce?
BigCommerce is one of the world’s leading e-commerce platforms, and one that we work with a lot, building and marketing e-commerce sites for our clients. However, no ecommerce platform is perfect (trust us, we’ve tried quite a few of them! ) and BigCommerce also has it’s limitations.
One of the things many businesses miss is that lack of blogging functionality.
Since BigCommerce does not come with a blogging feature out-of-the-box and there is no way to add one, the only way to integrate a blog with your BigCommerce store is to host it on a sub-domain.
In other words, your store homepage will be mybigcommercestore.com and your blog homepage will be blog.mybigcommercestore.com. You’ve probably visited many e-commerce sites with this setup and it can work for your store too.
BigCommerce makes it pretty easy to add a sub-domain this way, but you will need to buy separate web-hosting for your blog. This is very inexpensive – you should not pay much more than $10 a month.
One big advantage of creating a blog on a sub-domain is that you can easily use WordPress – and WordPress is the world’s best and most popular blogging software. With a custom design for your store and blog, you can give them an identical look and feel. This means that your blog readers will move seamlessly onto becoming shoppers, without realizing that they are actually crossing into a different domain.
You can even insert your product listings into your WordPress blog posts and widgets, but this takes some advanced programming skills, so contact us if you would like to do this.
Why BigCommerce Users Don’t Blog
A lot of BigCommerce users have complained about the lack of a blog function on the platform. I agree that this is something that BigCommerce needs to address, but it is not a simple issue.
None of the major ecommerce platforms integrate blogging software, and there are some serious technical reasons for this. So I don’t recommend waiting around for BigCommerce to release a blogging function. Start your blog on a sub-domain ASAP and if BigCommerce finally does release a blog function, you can consider moving you content over at that time.
Other BigCommerce users hesitate to start a blog because they doubt it’s ecommerce SEO value. They reason that since your WordPress blog will be hosted on a sub-domain, and not your main domain, the SEO value of the incoming links to your blog is not directly passed on to your store. However, there are so many other good reasons to blog, other then just direct incoming links to your domain. So this single issue should not discourage you.
The advantages of having a blog alongside your ecommerce store is that you will be get more sustained traffic via Search Engines and social media. A blog will help you build your community, through commenting and social media sharing. A blog gives a human face to your business, and helps your customers to find you, keep coming back for more, and generally fall in love with your brand.
Google loves blogs and will reward you for the unique, quality content you publish on your blog. Writing quality posts is also great for SEO, because it becomes a source of natural inbound links to your blog. It’s true that this won’t help your main site’s Google rankings much, but your blog and your store are ONE in your visitor’s eyes.
It doesn’t matter how they come to you – so long as they come, right? Your blog is a gateway to your store, and most businesses that blog well soon find that the majority of their traffic comes via their blog.
So why wait? You can integrate BigCommerce and WordPress fairly simply using the sub-domain method I’ve described here.
And if you need any help, just leave a comment below!