Category Archives: Social Media Marketing
All of your promotional material, from blogs and articles, to advertisements, to social media efforts, must hit where it counts in order to be effective. Keeping the following three items in mind will help you aim your marketing materials where … Read More
Has Linkedin been sending you alerts about who viewed your Linkedin profile lately? That’s cool information to know! But how should you respond to these notifications? If you’re like most people, you’re not really sure. The new alert system is … Read More
There’s no such thing as bad publicity… At least that’s what they used to say. The assumption is that as long as people are talking about you, even if they are announcing that your brand/product/service/new novel is utter trash, it … Read More
You may have noticed that LinkedIn has been rolling out changes to its layout and design over the past few weeks. Looking at the New LinkedIn, I can almost hear the question echoing in their strategist’s heads: What can we … Read More
Some people hail Facebook as the small-budget marketer’s dream, while others claim it is a big waste of time that burns up resources without delivering business results. Which view is true? For example, last week I joined a discussion on … Read More
ComScore and Facebook have joined forces to produce a report examining social media marketing and providing recommendations for marketers who use Facebook Pages. The report seeks to shine a light on the way branded earned media and branded paid media … Read More
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