Category Archives: Web Marketing
All of your promotional material, from blogs and articles, to advertisements, to social media efforts, must hit where it counts in order to be effective. Keeping the following three items in mind will help you aim your marketing materials where … Read More
Let me tell you a very sad story of spammy SEO gone sour: I own a company that offers historical translation services and we get most of our clients via Google… or at least we used to. About a 18 … Read More
There’s no such thing as bad publicity… At least that’s what they used to say. The assumption is that as long as people are talking about you, even if they are announcing that your brand/product/service/new novel is utter trash, it … Read More
Search engines love content, but sites set up to sell products are often low on content. That hurts them with Google algorithms. It is an unfortunate fact; the best website in the world will sit unseen by consumers without proper … Read More
Some people hail Facebook as the small-budget marketer’s dream, while others claim it is a big waste of time that burns up resources without delivering business results. Which view is true? For example, last week I joined a discussion on … Read More
In continuation of Naomi’s recent post about local search marketing, I would like to emphasize the importance of local search and its relation to the ever-growing use of mobile devices. According to Localeze, local results are the most relevant search results, … Read More
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