Does WordPress Integrate with Volusion?

wordpress volusion

Can WordPress and Volusion be Friends? Get the best of both worlds!

WordPress is one of the world’s leading content management systems. Volusion is one of the world’s leading e-commerce platforms.

Both of them are awesome.

But the question is: Can they be friends? Can you integrate a WordPress website with a Volusion shopping cart?

You are probably asking this question for one of the following reasons:

  • You already have a WordPress website and you now want to add a shopping cart
  • You already have a Volusion store and you want to add a WordPress blog to it
  • You haven’t built your website yet but you know the power of both WordPress and Volusion and you want the best of both worlds

Volusion vs. WordPress

Can you integrate a WordPress site with a Volusion e-commerce store?

The answer is yes, but it does require some expertise. Volusion is a hosted solution, and that means that all your files will be sitting on their servers. On the other hand, your WordPress site will be sitting on your own server space that you have bought from your web host.

The upshot: your Volusion store and your WordPress site cannot live on the same domain. Instead, they will have to be hosted on different sub-domains.

For example, your main site with all your content will be myawesomestore.com, and your store will be at store.myawesomestore.com. Alternatively, you can make myawesomestore.com the home page of your Volusion e-commerce store, and host your WordPress blog, on blog.myawesomestore.com.

This a professional solution that is used by many Volusion stores that evolved out of WordPress sites (or vice versa).

Either way, you can unite your site with identical design and branding if you do some work on customizing a Volusion template, and lots of interlinking. You can also take it a step further by importing products links and images from your Volusion site into your WordPress pages and posts using this free WordPress Volusion plugin.

For more complete integration, you can import your WordPress feed into your Volusion store, so that your content is automatically featured within your store. This takes some custom coding. If you are interested in doing this, contact us and we’ll tell you what’s needed.

Why WordPress and Volusion Integration?

Volusion is one of the most popular and best shopping carts on the planet. But before you can unleash Volusion’s powerful selling features on your visitors, you first have to consider how you are actually going to attract traffic and potential customers to your store.

It doesn’t matter if you have the world’s greatest product, if no one can find you, you won’t make sales!

Having an active blog is a proven way to increase targeted traffic to your site. It’s our #1 tip for ecommerce SEO. WordPress is the blogging platform of choice, since it is easy to use and SEO-friendly. When you update your blog regularly with fresh, relevant content, this can build you sustained, targeted traffic from search engines and social media – for relatively low cost!

And that’s good for business!

In other words, Volusion + WordPress = More Revenue!

Got questions or comments about integrating WordPress and Volusion? We’ve got plenty of experience, so just ask in the comments below.

About Naomi
I'm New Edge Design's Blogger-in-Chief. Through my own extensive experience as a web marketer and ecommerce site owner, I bring the best tips and insights on the web to this blog, especially for you.
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4 Responses to Does WordPress Integrate with Volusion?

  1. Pete says:

    While I completely agree that having an active blog is a fantastic way to increase the SEO of your site, by implementing them in the way you describe you will see significantly reduced benefit. It is a well known fact that search engines see subdomains as separate entities, so implementing a blog at blog.myawesomesite.com will not significantly benefit http://www.myawesomesite.com (where your ecommerce is setup).

    • Naomi says:

      You’re right Pete! A blog hosted on a sub-domain will not send direct SEO link-juice to your store, but it will still have big-time SEO benefit because your blog will attract search engine traffic, due to the quality content and long-tail keywords.
      We have to accept that most e-commerce platforms (including Volusion) don’t allow you to host a blog on the same domain, and this discourages many stores from running a blog. Unforetunately this means they are missing out on possibly the most important web marketing channel – content marketing! Even Zappos runs their blogs on a sub-domain, and let’s assume they know what they’re doing.
      I feel so strongly on this point that I wrote a post exploring this issue in depth: The Top 3 Reasons Businesses Don’t Blog – And Why They’re Wrong

  2. But Google has changed it’s algorithm and now recognizes sub-domains as part of the main domain. Correct?

    I’m researching how to integrate an already created blog and an already created Volusion account for a client of mine. Is there a really good tutorial somewhere on how to do this?

    • Naomi says:

      This is not clear. There were so reports like that like last year, then other reports that Google switched back. Either way, don’t sweat it! Just get a blog!
      There are instructions to add sub-domains in Volusion. Then just set up the WordPress blog on that sub-domain (in your hosting cpanel).
      If you need anything more complicated than that (e.g. content/product integration between the two sites, custom design of blog) – contact us. We can help you with that.

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